About us
Probably your next
favorite DIY project
Discover all our products. There is probably your next favorite project among them.
Transform your home...
Explore our extensive range of home improvement products, from tools to decor, all designed to enhance your living space.
Learn about the challenges faced by homeowners in their renovation projects.
The best renovations start with the right tools and materials, and we have them all.
— Antoine de Saint-Exupéry
Meet Our Experts
Dedicated professionals ready to assist you
Tony Fred
Chief Marketing Officer
Founder and chief visionary, Tony is the driving force behind the company. He loves to keep his hands full by participating in the development of the software, marketing, and customer experience strategies.
Sarah Johnson
Chief Operations Officer
Mich loves taking on challenges. With his multi-year experience as Commercial Director in the software industry, Mich has helped the company to get where it is today. Mich is among the best minds.
Emily Johnson
Chief Product Officer
Aline is one of the iconic people in life who can say they love what they do. She mentors 100+ in-house developers and looks after the community of thousands of developers.
Iris Joe
Chief Operations Officer
Jane, with her extensive experience in the industry, helps us understand the market and drive success. She brings her professional expertise to take our company to the next level.